Vocational Training Council

BUYING BEHAVIOUR (MODULE FROM PROFESSIONAL DIPLOMA IN BUSINESS MANAGEMENT)

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Course Information

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Course Overview

Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Continuous Assessment (CA): Two Assignments (20% each, total 40%) (2) End-of-Module Assessment (EA): One Final Examination (60%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) Attain a minimum attendance rate of 70%; AND (2) At least 40% of both overall CA and EA marks; AND (3) At least 50% of overall mark

Entry Requirement / 入學要求
(1) Five HKDSE subjects at Level 2 or above, including English and Chinese Languages with 2 or more years’ relevant full-time work experience; or (2) Five HKCEE subjects at Grade E/Level 2 or above, including English* and Chinese Languages with 3 or more years’ relevant full-time work experience; or (3) Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Committee; or (4) Relevant Recognition of Prior Learning (RPL) qualification(s) at QF Level 3 or above AND a pass in an admission interview; or (5) Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Committee AND a pass in an admission interview. [* Applicants who took HKCEE English Language in 2006 or before should have attained Grade E or above (Syllabus B) / Grade C or above (Syllabus A)] [Entry requirements for mature applicants are: Aged 23 years old or above with at least 2 years of relevant full-time work experience subject to a satisfactory admission interview.]

Instructor's Qualifications / 導師資歷
A relevant recognised degree or professional qualification, preferably with post-graduate qualification. At least 3 years' relevant teaching or industry experience. Good communication and presentation skills in both English and Chinese.

QR Number / 資歷名冊登記號碼
14/002697/L4

QF Level / 資歷架構級別
4

CEF Registration Invalid From / 基金課程登記失效日期
20-APR-26

What You’ll Learn

(1) Introduction to consumer behaviour (3 hours) (2) Environmental influences on consumer behaviour (3 hours) (3) Individual determinants of consumer behaviour (6 hours) (4) Information processing (3 hours) (5) Consumer decision making process (3 hours) (6) Consumerism (3 hours) (7) Influencing consumer behaviour (3 hours) (8) Cross-cultural aspects of consumer behaviour (3 hours) (9) Organisational-buyer behaviour (3 hours)


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