Course Information
Price
HKD 8,298
CEF Reimbursable
CEF Reimbursable
Course Level
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Class Participation (20%); (2) Marketing Plan (20%); (3) Group Project (30%) (4) Examination (30%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) At least 50% passing marks in the overall assessment (2) Attendance requirement: 70%
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications (equivalent to Associate Degree or Higher Diploma (QF Level 4)) assessed by College/School (i.e. CIE/SCE)
Instructor's Qualifications / 導師資歷
HOLDER OF MASTER'S OR DOCTORAL DEGREE
QR Number / 資歷名冊登記號碼
14/003064/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
(A) Assessment Items and Their Weightings: (1) Class Participation (20%); (2) Marketing Plan (20%); (3) Group Project (30%) (4) Examination (30%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) At least 50% passing marks in the overall assessment (2) Attendance requirement: 70%
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications (equivalent to Associate Degree or Higher Diploma (QF Level 4)) assessed by College/School (i.e. CIE/SCE)
Instructor's Qualifications / 導師資歷
HOLDER OF MASTER'S OR DOCTORAL DEGREE
QR Number / 資歷名冊登記號碼
14/003064/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
What You’ll Learn
1. Introduction to strategic marketing (3 hours) 2. Developing a strategic marketing plan (6 hours) 3. Formulation of marketing strategies (12 hours) 4. Marketing strategies in practice (12 hours) 5. Simulation of marketing strategies (6 hours)
