Course Information
Price
HKD 8,175
CEF Reimbursable
CEF Reimbursable
Course Level
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Class Participation (15%) (2) In-class or Take-home Exercises (15%) (3) Group Project (25%) (4) Mid-term Project (20%) (5) Learning Report (25%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) At least 50% passing marks in the overall assessment (2) At least 70% of attendance requirement
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications (equivalent to Associate Degree or Higher Diploma (QF Level 4)) assessed by College/School (i.e. CIE/SCE)
Instructor's Qualifications / 導師資歷
Master Degree Holder; or Degree Holder with at least five years of work experience in communication, advertising, PR and/ or marketing field.
QR Number / 資歷名冊登記號碼
14/003065/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
(A) Assessment Items and Their Weightings: (1) Class Participation (15%) (2) In-class or Take-home Exercises (15%) (3) Group Project (25%) (4) Mid-term Project (20%) (5) Learning Report (25%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) At least 50% passing marks in the overall assessment (2) At least 70% of attendance requirement
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications (equivalent to Associate Degree or Higher Diploma (QF Level 4)) assessed by College/School (i.e. CIE/SCE)
Instructor's Qualifications / 導師資歷
Master Degree Holder; or Degree Holder with at least five years of work experience in communication, advertising, PR and/ or marketing field.
QR Number / 資歷名冊登記號碼
14/003065/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
What You’ll Learn
1. Public Relations and Crisis Management (6 hours) 2. Crisis Management: Prevention is better than cure (6 hours) 3. Planning for Crisis Communication (6 hours) 4. Preparation for Crisis Communication (3 hours) 5. Crisis Communication Media (6 hours) 6. Working with the press during crisis (3 hours) 7. Different types of crises (6 hours) 8. Post Crisis Communication (3 hours)
