Course Information
Price
HKD 17,220
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings:(1) Participation & Class Discussion 10% (2) Social media profile analysis paper 30% (3) Group project 30% (4) Final Exam 30%(B) Completion Requirements and CEF Reimbursement Requirements:(1) Overall passing mark: 50% (Passing grade: C-);(2) Attendance requirement: not less than 70%
Entry Requirement / 入學要求
(1) Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.(2) Language Proficiency Requirement: Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test); or an overall IELTS band score of 6.5.(3) Others: a) Professional experience would be preferred. b) Applicants should submit a 500-word essay in English outlining their academic interests and objectives, and c) A sample of publication or research paper written by the applicant, if any.
Instructor's Qualifications / 導師資歷
PhD or Professionals working in the professional field related to the course the course instructor teaches (with at least Master's degree)
QR Number / 資歷名冊登記號碼
05/001499/6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
(A) Assessment Items and Their Weightings:(1) Participation & Class Discussion 10% (2) Social media profile analysis paper 30% (3) Group project 30% (4) Final Exam 30%(B) Completion Requirements and CEF Reimbursement Requirements:(1) Overall passing mark: 50% (Passing grade: C-);(2) Attendance requirement: not less than 70%
Entry Requirement / 入學要求
(1) Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.(2) Language Proficiency Requirement: Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test); or an overall IELTS band score of 6.5.(3) Others: a) Professional experience would be preferred. b) Applicants should submit a 500-word essay in English outlining their academic interests and objectives, and c) A sample of publication or research paper written by the applicant, if any.
Instructor's Qualifications / 導師資歷
PhD or Professionals working in the professional field related to the course the course instructor teaches (with at least Master's degree)
QR Number / 資歷名冊登記號碼
05/001499/6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
What You’ll Learn
1. Social Media Transform the World by Redefining Human Interaction, including information process and marketing strategies (3 hours)2. Define and Understand Social Media: The Power of SM (3 hours)3. Social Media Policies and Guidelines: Rules of Engagement (3 hours)4. Comparing Today's Most Popular Social Media (3 hours)5. Youth Social Media Habits (3 hours)6. Finding Business Purpose in Social Media (3 hours)7. Converting SM into Profits: How SM May Help (3 hours)8. Strategy Begins with ''Who'' (3 hours)9. Set up and Use Social Media Tools (3 hours)10. Twitter Power (will also discuss Weibo) (3 hours)11. Facebook Marketing: Rally FB members around your brand (3 hours)12. LinkedIn as a Marketing Tool in the U.S. (3 hours)13. Social Media & Entrepreneurship (3 hours)14. Social Media Research Empowers Media Management & Marketing Strategies (3 hours)15. The Future of Social Media (3 hours)
