Hong Kong Baptist University

ISSUES IN CORPORATE COMMUNICATION (MODULE FROM MASTER OF ARTS IN COMMUNICATION) 企業傳訊研究 (傳理學文學碩士之單元)

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Course Information

Price
Study Mode
Location
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Course Overview

Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings:(1) Valuable class participation including group discussion 30%(2) Reflection of learning essay or quiz 10%(3) Homework 20%(4) Final group project (paper and presentation) 40%(B) Completion Requirements and CEF Reimbursement Requirements:(1) Overall passing mark: 50% (Passing grade: C-);(2) Attendance requirement: not less than 70%

Entry Requirement / 入學要求
(1) Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.(2) Language Proficiency Requirement: Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test); or an overall band score of 6.5 in IELTS.(3) Others: a) Relevant professional experience will be favourably considered. b) Applicants should submit a 500-word essay in English outlining the applicant’s academic interests and objectives, and a sample of publication or research paper written by the applicant if any.

Instructor's Qualifications / 導師資歷
PhD or Professionals working in the professional field related to the course the course instructor teaches (with at least Master's degree)

QR Number / 資歷名冊登記號碼
05/001499/6

QF Level / 資歷架構級別
6

CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27

What You’ll Learn

1. Organizational theories (1 hour)2. Critical thinking (1 hour)3. From Sun Tzu to Aristotle (1 hour)4. Defining problems and opportunities (1 hour)5. Decision-making structures (1 hour)6. Understanding systems (1 hour)7. General systems theory (1 hour)8. Analysis of Asian business systems (1 hour)9. Comparison of Asian systems with Western systems (1 hour)10. Management theorizing (1 hour)11. Scientific management (1 hour)12. Other characterizations of management (0.5 hour)13. Impacts on communication (1 hour)14. Communicating within the organization (1 hour)15. Function and structure relationships (1 hour)16. The concept of organizational culture (0.5 hour)17. Power, conflict and negotiation (1 hour)18. The pathways of organizational communication (0.5 hour)19. Issues management (1 hour)20. Identifying and responding to social, political and industry developments that impact operations (1 hour)21. Creating early-warning systems that help defuse potential conflicts (1 hour) 22. Managing communication within the organization (1 hour)23. Modern managers (1 hour)24. Organizational leadership (1 hour)25. Values (0.5 hour)26. How ethics impact on leadership (1 hour)27. Groups, teams and team-building processes (1 hour)28. Competitive advantage (1 hour)29. Imagining, creating and communicating change (1 hour)30. Innovation necessities for modern-day managers (1 hour)31. Quality management (1 hour)32. Total quality management (TQM) (1 hour)33. Kaizen implications (1 hour)34. ISO 9000 and ISO 14000 (1 hour)35. Business process re-engineering (1 hour)36. The importance of new technologies (1 hour)37. Learning organizations (1 hour)38. Change management (1 hour)39. Managing communication flowing from the organization (0.5 hour)40. Identifying and understanding audiences (1 hour)41. Overcoming barriers to effective communication (1 hour)42. Integrated marketing communication (1 hour)43. Situation analysis (1 hour)44. Objectives (0.5 hour)45. Strategies (1 hour)46. Tactics (1 hour)47. Execution (1 hour)48. Measurement requirements (1 hour)


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