Course Information
Schedules
- 9 Jan 2026 (Fri)
Registration period
10 Dec 2025 (Wed) - 8 Jan 2026 (Thu)
Price
HKD 1,150
(FEE FOR EACH COURSE
HKMA Member : HK$1,050
Non-member : HK$1,150)
(FEE FOR EACH COURSE
HKMA Member : HK$1,050
Non-member : HK$1,150)
Course Level
Study Mode
Duration
3 Month(s)
Language
English
Location
-
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Course Overview
Public Relations serve as an interface between a company and its customers, and are of particular importance – as a major factor in a company’s growth. By maintaining a good relationship with your clients, establishing rapport with the media, and developing a credible corporate image, your products or services can often be established in the market more easily. This course is specially designed to provide participants with the knowledge and skills required to manage public relations and turn them to their advantage.
DESIGNED FOR
- Executives who wish to strengthen their skills in handling corporate communications
- Executives from organizations which particularly want to improve both internal and external communications
What You’ll Learn
CONTENTS
- I. INTRODUCTION TO PUBLIC RELATIONS
- II. FOUR MAJOR TYPES OF PUBLIC RELATIONS
- III. COMPONENTS OF CORPORATE COMMUNICATIONS PROGRAMMES
- IV. MANAGING CONFLICT COMMUNICATIONS-CRISIS COMMUNICATIONS
- VI. PUBLIC RELATIONS PLANNING AND PROGRAMME WRITING
