Course Information
Registration period
Year-round Recruitment
Course Level
Study Mode
Language
English
Taught by
Sivakishore Reddy
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Rating
Course Overview
Learn Google Ads, Microsoft Ads and SA360 , 100% Beginner to Expert Step by Step Guide with Examples in Agency Style
Become a Digital Advertising Expert with Google Ads & Microsoft Ads (Bing Ads)
Join 1000+ students already mastering the art of digital advertising!
Whether you're just starting out or looking to level up your advertising game, this course is your comprehensive guide to becoming a pro in Google Ads and Microsoft Ads (formerly Bing Ads).
What’s Included:
1000+ Students Trained
Updated for 2025
100+ Real-World Examples
Advanced Strategies & Optimization Techniques
Complete Coverage of Google Ads & Microsoft Ads — From Beginner to Pro
Note: Bing Ads is now known as Microsoft Ads.
What You'll Master:
Google Ads - From A to Z
Learn campaign setup, optimization, and ad performance tactics.
Use Google Ads Editor to streamline and scale your campaigns.
Manage products via Google Merchant Center for Shopping Ads.
Apply data-driven strategies to boost ROI.
Microsoft Ads (Bing Ads) - Expand Your Reach
Create and manage high-converting campaigns.
Leverage Microsoft Ads Editor and Merchant Center.
Compare and adapt strategies between Google & Microsoft platforms.
Google Ads Manager Accounts
Efficiently handle multiple client or business accounts.
Learn time-saving workflows for managing at scale.
Search Ads 360
Dive deep into Search Ads 360 for large-scale campaign management.
Cross-platform optimization for even greater ad impact.
Real-World Practice & Pro Tools:
Work with 100+ hands-on examples.
Get personalized feedback to sharpen your ad skills.
Apply real strategies used by top advertisers.
Who Should Enroll:
Aspiring digital marketers and complete beginners
Marketing professionals seeking platform mastery
Business owners or freelancers managing client ad accounts
By the End of This Course, You’ll Be Able To:
Run and optimize campaigns on Google Ads and Microsoft Ads
Use tools like Ads Editors, Merchant Centers, and Manager Accounts
Execute advanced strategies for scaling campaigns
Confidently manage multiple ad accounts
Drive measurable results for your business or clients
Why This Course?
Hands-On Learning: 100+ real-world examples to put theory into action
All Skill Levels Welcome: Clear, actionable steps from beginner to advanced
Fully Updated for 2025: Reflects the latest platform changes and tools
Taught by Experts: Learn proven strategies used by successful advertisers
Ready to Start?
Join over 1000+ students who have transformed their digital advertising careers.
Master Google Ads & Microsoft Ads—Sign up today and start driving real results!
Course Content
- 100 section(s)
- 266 lecture(s)
- Section 1 Introduction
- Section 2 Day 2 - Introduction to Paid Advertising
- Section 3 Day 3 - Key Metrics in Digital Advertising
- Section 4 Day 4 - Google Ads Account Creation
- Section 5 Day 5 - The Online Presence
- Section 6 Day 6 - Conversion Tracking - Part 1
- Section 7 Day 7 - Conversion Tracking - Part 2
- Section 8 Day 8 - Conversion Tracking - Part 3
- Section 9 Day 9 - Types of Targeting's
- Section 10 Day 10 - Introduction to Paid Search Campaigns
- Section 11 Day 11 - Keyword Research - Part 1
- Section 12 Day 12 - Keyword Research - Part 2
- Section 13 Day 13 - Keyword Research - Part 3
- Section 14 Day 14 - Quality Score
- Section 15 Day 15 - Negative Keywords
- Section 16 Day 16 - Search Query Report Analysis
- Section 17 Day 17 - Google Trends
- Section 18 Day 18 - Responsive Search Ads (RSA's)
- Section 19 Day 19 - Ad Extensions
- Section 20 Day 20 - Search Campaign Creation
- Section 21 Day 21 - Google Ads Editor - Bulk Uploads
- Section 22 Day 22 - Google Ads Editor - Tools and settings
- Section 23 Day 23 - Google Ads Editor - Upload Formats
- Section 24 Day 24 - Audience Targeting - Part 1
- Section 25 Day 25 - Audience Targeting - Part 2
- Section 26 Day 26 - Audience Targeting - Part 3
- Section 27 Day 27 - Location & Language Targeting
- Section 28 Day 28 - Ad Schedule Targeting
- Section 29 Day 29 - Device Targeting
- Section 30 Day 30 - Secondary Targets - Summary
- Section 31 Day 31 - Search Campaign - Case Study
- Section 32 Day 32 - How to Analyze the Reports
- Section 33 Day 33 - Limitations, Columns, Segments, View
- Section 34 Day 34 - How To Analyze WoW & MoM
- Section 35 Day 35 - Dynamic Search Ads (DSA) Campaign
- Section 36 Lesson 5 - Create DSA Through Google Ads Editor
- Section 37 Day 37 - Maximize Clicks Bidding Strategy
- Section 38 Day 38 - Target Impression Share Bidding Strategy
- Section 39 Day 39 - Maximize Conversions Bidding Strategy
- Section 40 Day 40 - Maximize Conversion Value Bidding Strategy
- Section 41 Day 41 - Bidding Strategies - All Together
- Section 42 Day 42 - Bidding Strategies - Case Studies
- Section 43 Day 43 - Bidding Strategies - Case Studies
- Section 44 Day 44 - Customized Reports in Google Ads
- Section 45 Day 45 - Edit Existing Campaigns, Ad Groups, Keywords, Ads
- Section 46 Day 46 - Google Ads - Auction Insights
- Section 47 Day 47 - Google Ads - Auction Insights - Part 2
- Section 48 Day 48 - Google Ads - Experiments
- Section 49 Day 49 - Campaign Groups & Performance Targets
- Section 50 Day 50 - Google Ads - Campaign Settings & Ad Group Settings
- Section 51 Day 51 - Google Ads - Policy Manager
- Section 52 Day 52 - Click Tracking
- Section 53 Day 53 - Basic Health Audits
- Section 54 Day 54 - Optimization Score
- Section 55 Day 55 - Google Ads - Label, Rules
- Section 56 Day 56 - Ad Copy Schedule
- Section 57 Day 57 - Google Ads - Interface Walk-through
- Section 58 Day 58 - RSA - Ad Customizers
- Section 59 Day 59 - Conquesting Campaigns & Ad Library
- Section 60 Day 60 - Change History
- Section 61 Day 61 - Conversion Value Rules & Customer Acquisition
- Section 62 Day 62 - Remarketing List Search Ads
- Section 63 Day 63 - Complete Search Campaign
- Section 64 Day 64 - Product Listing Ads or Shopping Ads Eco-System - Part 1
- Section 65 Day 65 - Product Listing Ads or Shopping Ads Eco-System - Part 2
- Section 66 Day 66 - Standard Shopping Campaign
- Section 67 Day 67 - Performance Max Campaign
- Section 68 Day 68 - Performance Max Campaign - Product Listing Ads or Shopping Ads
- Section 69 Day 69 - Performance Max Campaign - Search Ads
- Section 70 Day 70 - Performance Max Campaign - Local Store Visits and Promotions
- Section 71 Day 71 - Shopping Ads - Deep Dive
- Section 72 Day 72 - Shopping Ads - Bulk Upload
- Section 73 Day 73 - Manual Bidding Strategy Vs Automated Bidding Strategies
- Section 74 Day 74 - Universal App Campaigns
- Section 75 Day 75 - Google Ads - Draft Campaigns
- Section 76 Day 76 - Mastering Google Ads Phone Call Campaigns
- Section 77 Day 77 - Display, Demand Gen & Video Campaigns Introduction - Part 1
- Section 78 Day 78 - Display, Demand Gen & Video Campaigns Introduction - Part 2
- Section 79 Day 79 - Display Campaign
- Section 80 Day 80 - Demand Gen Campaign
- Section 81 Day 81 - Video Campaign - Part 1
- Section 82 Day 82 - Video Campaign - Part 2
- Section 83 Day 83 - Remarketing Campaign
- Section 84 Day 84 - How Google Ads Work ?
- Section 85 Day 85 - Tools in Google Ads > Planning
- Section 86 Day 86 - Tools in Google Ads > Shared Library
- Section 87 Day 87 - Tools in Google Ads > Bulk Actions
- Section 88 Day 88 - Tools in Google Ads > Budgets and Bidding
- Section 89 Day 89 - Tools in Google Ads > Measurement
- Section 90 Day 90 - Tools in Google Ads
- Section 91 Day 91 - Google Ads - The End
- Section 92 Day 92 - Microsoft Ads
- Section 93 Day 93 - Microsoft Ads - Search Campaign
- Section 94 Day 94 - Microsoft Ads - Bulk Actions
- Section 95 Day 95 - Microsoft Ads - Import ( Google Ads > Microsoft Ads )
- Section 96 Day 96 - Microsoft Ads - Shopping Campaign
- Section 97 Day 97 - Microsoft Ads - Audience Campaign
- Section 98 Day 98 - Microsoft Ads -Overview
- Section 99 Day 99 - Microsoft Ads - The End
- Section 100 Congratulations
What You’ll Learn
- Complete Google Ads - Basic to Advanced Concepts with Practical Examples**
- Complete Microsoft Ads - Basic to Advanced Concepts with Practical Examples**
- Bing Ads is now called as Microsoft Ads
- Search Ads 360 (SA360) - Permium tool for Paid Search
- Google Ads Manager account (Previously MCC - My Client Center).
- Proven Strategies, and Best Practices for Client Goals (Ecommerce & Service industries).
- 100+ Real World Examples to Understand How Things are Done.
- How to do Performance Analysis for different levels in Google Ads & Bing Ads
- Knowledge to Build Full Fledged Campaigns Strategically.
- Understanding Google Ads and Microsoft Ads Algorithms.
- Microsoft Excel & Google Sheet, Formulas Related To Paid Advertising.
- #*Everything About Google Ads*#
- #*Everything About Microsoft Ads (Bing Ads)*#
- Google Ads - Paid Search Campaign
- Google Ads - Shopping Campaign
- Google Ads - Phone Call Campaign
- Google Ads - Performance Max Campaign
- Google Ads - Display Campaign
- Google Ads - Demand Gen Campaign
- Google Ads - Video Campaign
- Google Merchant Center
- Complete Google Ads Editor
- Microsoft Ads - Paid Search Campaign
- Microsoft Ads - Shopping Campaign
- Microsoft Ads - Performance Max Campaign
- Microsoft Ads - Audience Campaign (Display, Native & Video Ads)
- Complete Microsoft Ads Editor
- Microsoft Merchant Center
- Google Ads & Microsoft Ads Remarketing Setup.
Skills covered in this course
Reviews
-
RRakesh Nandi
very helpful
-
BBollavaram SivaKishore Reddy
covered all topics in Google ads and Microsoft Ads
