課程資料
時間表
- 2026年4月20日(週一) 下午 7:00 - 下午 8:00
報名日期
2026年3月5日(週四) - 2026年4月2日(週四)
價錢
HKD 65,800
(Tuition Fee for Year 2 Entry:HK$76,800
Tuition Fee for Year 3 Entry:HK$65,800)
(Tuition Fee for Year 2 Entry:HK$76,800
Tuition Fee for Year 3 Entry:HK$65,800)
課程級別
學習模式
修業期
2 月
教學語言
英語
地點
-
證書
- 可獲發
- *證書的發放與分配，依課程提供者的政策及安排而定。
課程簡介
The Hong Kong Management Association (HKMA) jointly offers a top-up degree programme with the University of Greenwich. This bachelor degree programme aims not only to prepare students in strengthening their business and management knowledge, but also to develop their analytical skills. This Greenwich bachelor degree programme is tailored specially for holders of Associate Degree, Higher Diploma, Advanced Diploma, and Professional Diploma, etc.
Why choose the University of Greenwich BA (Hons) Business Studies?
An express way for a Reputable UK Degree
The University of Greenwich is an internationally recognised university. The programme is a fully accredited British undergraduate university degree.
Upgrading your academic qualification in 8 or 12 months
Students can complete the programme in 8 months with 4 modules (Year 3 Entry) or 12 months with 6 modules (Year 2 Entry).
Different Specialisations
Students can choose to study a specialisation module from a range of elective options including Business Studies, Digital Marketing, E-Business, Events Management, Finance, Human Resource Management and Logistics.
Fully taught by experienced local associate faculty
The programme is taught by local experienced associate faculty with local, innovative and practical knowledge and therefore participants can easily apply what they have learnt into their daily work. Presentations, problem-solving exercises, projects and self-managed learning activities are used to encourage flexible thinking and independent learning.
Affordable and competitive programme fee
The Programme can be enrolled in an affordable and competitive programme fee.
課程內容
Programme Structure
Module 1:Final Year Project: Consultancy Project
Module 2:Managing Strategy (Collaborations)
Module 3:Small Business Management (Collaborations)
Module 4:Specialisation Studies (any one of the followings)
Events Management
Events Venue Management
6.2 – Event Management
Module – Event Venue Management
The aim of this course is to allow students to observe and critically assess the overall management of a sports / cultural / business venue in-depth. This critical assessment includes the examination of a range of options available to the managers of event venues, within the context of the financial, legal, operational and marketing environment. A further aim is to introduce students to the Facility Planning Process and to enable students to appreciate the role played by venue design and architecture, including consideration around issues of sustainability.
On successful completion of this course students will be able to:
1. Define the strategic role played by events venues in the delivery of sports / cultural /business events.
2. Appraise good practice in the planning and managing of resources for the running of events venues and consider issues of sustainability.
3. Develop effective venue sales and marketing strategies, taking into account current changes in the marketing environment within which event venues operate.
4. Critically evaluate the financial options available to commercial venue managers.
5. Critically appraise the Facility Planning Process, including Feasibility Studies.
6. Recognise the strategic part played by design and architecture, in making event venuescompetitive.
