Course Information
Schedules
- 18 Jun 2026 (Thu)
Registration period
15 Jun 2026 (Mon) - 17 Jun 2026 (Wed)
Price
HKD 4,100
(HKMA Member: HK$3,600
Non-member: HK$4,100
Early bird discount:HK$400 less per person
(Tuition fee received on or before 25 August 2025)
Group Discount: HK$200 each
(For two or more participants making payments on this
course together))
(HKMA Member: HK$3,600
Non-member: HK$4,100
Early bird discount:HK$400 less per person
(Tuition fee received on or before 25 August 2025)
Group Discount: HK$200 each
(For two or more participants making payments on this
course together))
Study Mode
Duration
15 Hour(s)
Language
Cantonese, English
Location
14/F Fairmont House 8 Cotton Tree Drive Central
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Course Overview
INTRODUCTION
AI in marketing is the use of customer data, machine l e a r n i n g a n d co m p u t at i o n a l te c h n i q u e s to ex p l a i n customer behaviour and predict action. It can take on an overwhelming amount of data which poses challenges in handling and interpretation. Nowadays, AI systems work on the background of popular products and services such as Google, Youtube, Amazon and Tao Bao. In the past few years, AI has paved its way deeper into marketing, helping brands to enhance every step of the customer journey. Even now AI can provide nature language processing and provide smart answers to questions.
The course showcases several machine learning techniques to solve common marketing problems, including web data scraping, customer segmentation, purchase pattern analysis, trend detection, text data analysis and sentiment detection. This course covers the use of AI Chatbots, Robotic Process Automation and Python programming language in solving modern marketing problems.
The course focuses on both theory and hands-on practical work. Full working examples are provided for all examples
given. At the end of the course, participants are expected to use AI tools to solve problems in marketing.
DESIGNED FOR
This course helps the participants to understand the theories and practices of AI used in marketing. It aims to equip them with powerful machine learning skillset to solve common marketing problems. Real world case study demonstrates the successful story of AI application in marketing.
DATES AND TIME
Monday
8, 15, 22, 29 September;
13 October 2025
7:00 pm - 10:00 pm
What You’ll Learn
CONTENTS
1. Use of AI Chatbots and Smart Marketing Contents Generations: ( 使用 AI 聊天機器人和智能營銷內容生成 )
- Use of AI Chatbots
- Prompt engineering and knowledge base for AI Chatbots
- Smart Marketing Contents Generations
- Smart Customer Services via AI Chatbots
2. Use of Robotic Automation Process in Marketing: ( 機器人自動化流程在營銷中的應用 )
- Use of Microsoft Power Platform for Robotic Automation Process
- AI builders and Apps for marketing
- Power BI analytics for marketing
3. AI and Machine learning Basics: (AI 機器學習基礎 )
- Python Jupyter Notebook and Google Colaboratory
- Predictive Analytics in Marketing
- Preparation of quality Marketing data for AI
- Contemporary AI applications in marketing
4. Applying AI techniques in marketing: (AI 在市場營銷中的應用 )
- Customer segmentation
- Seasonal data and trend analysis
- Web scraping techniques for data collection
- Purchase record analysis and recommendation engines
- Natural Language Processing (NLP)
- Sentiment analysis in text data
- Real case study: Online Display Advertising
