Course Information
Schedules
- 9 Jul 2026 (Thu) 9:30 AM - 5:00 PM
Registration period
17 Jun 2026 (Wed) - 8 Jul 2026 (Wed)
Price
HKD 1,150
(HKMA Member : HK$1,050
Non-member : HK$1,150)
(HKMA Member : HK$1,050
Non-member : HK$1,150)
Study Mode
Duration
3 Month(s)
Language
English
Location
-
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
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Course Overview
Due to the rapid changes that are taking place in the marketing sector in Hong Kong, new marketing skills at the operational level are in heavy demand. Reconciliation between service quality, the entire TQM approach and the execution of marketing programmes must be in place or else the whole practice will fail and result in customer dissatisfaction.
From generation of big marketing ideas to launching of a new product; from writing a proper marketing plan to the execution of a marketing communications program; from team building to project management; from sales training to the practical use of IT & TQM, this course will lead you to smoother operations everyday.
DESIGNED FOR
This programme is designed for:
- frontline and middle-level executive
- marketing executives who would like to make their day to day operations smoother.
- marketing executives who would like to lead their team towards better execution
- Businessmen who like to k now more about the practical side of marketing
What You’ll Learn
CONTENTS
PART I THE SIGNIFICANCE OF MARKETING OPERATIONS
1. What is marketing operations
2. The contribution of Marketing Operations to Sales
PART II GENERATING BIG MARKETING IDEAS
3. Marketing imagination - the edge to success
4. Positioning and differentiation
5. Customer benefit and value added
PART III LAUNCHING A NEW PRODUCT
6. Conduction of Market Research
7. Sales forecast techniques
8. Use of product life cycle model
9. The importance of branding
PART IV HOW TO WRITE A MARKETING PLAN
10. Strategic thinking in the planning process
11. What should be in a marketing plan
PART V EXECUTION OF MARKETING COMMUNICATION PROGRAMS
12. Creating Integrated marketing communication program
13. The role of an advertising agencies
14. The role of PR
15. Exploring direct/database marketing
16. New marketing options
PART VI TEAM BUILDING AND PROJECT MANAGEMENT
17. Briefing common vision
18. Team building and project management
19. Empowerment of your staff
PART VII CONDUCTING EFFECTIVE SALES TRAINING
20. Training of sales staff
21. Compensation of sales staff
22. Motivation of sales staff
PART VIII CONCLUSION
23. The strategic role of Information Technology
24. TQM in Marketing
25. Relationship Marketing
