Course Information
Schedules
- 3 Aug 2026 (Mon)
Registration period
6 Jul 2026 (Mon) - 2 Aug 2026 (Sun)
Price
HKD 200
(HKMA Member: HK$3700
Non-member: HK$4,200
)
(HKMA Member: HK$3700
Non-member: HK$4,200
)
Duration
30 Hour(s)
Language
Cantonese, English
Location
14/F, Fairmont House, 8 Cotton tree Drive Central, HONG KONG
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
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Course Overview
Hong Kong has become a centre for meetings, seminars, exhibitions, trade fairs as well as various kinds of PR and marketing campaigns. Event and function planning and management has also become a complex issue that requires careful consideration and attention into detail. Most events would attract large number of people and coverage from the media, and professionals who are responsible for planning and managing these events and functions have to plan and manage with care.
Due to the complexity of this subject, a comprehensive certificate course would be necessary to provide training for the executives, public relations personnel in this area and those who are engaged in the planning and management of events
and functions.
The certificate course aims at providing the fundamental knowledge in planning for events and functions, the application of resources in the ongoing management of these activities and the role of the supporting industries.
What You’ll Learn
CONTENTS
1. TYPES OF EVENTS AND FUNCTIONS
( 項目及活動的種類 )
- • Professional Qualifications in Event Planning and Management
- • Key Factors in Event Planning
2. EVENT AND FUNCTION PLANNING AND MANAGEMENT- AN INTRODUCTION
( 項目及活動的籌劃及管理 )
- • Qualities of a Good Event Manager
- • “Macro” Event Planning
- • Beginners’ Tasks
3. PLANNING AND BUDGETING
( 籌劃及預算 )
- • Budgeting for the Event and Function
- • Cost Elements in Event Budgeting
- • Event Coordination and Timing
- • Contingency Readiness
4. SITE STUDIES
( 項目及活動的種類 )
- • Site Selection, Inspection, Planning and Management
- • Types of Sites
- • Site Visit, Inspection Tour, and Site Visit Check List
- • Security Management
5 EVENT MARKETING
( 項目推廣 )
- • The A.I.D.A Formula
- • Elements of Successful Promotion
- • Promotion Checklist
- • Contracts and Agreements – types of contracts and their importance
- • Communication Requirements and Contingency Planning
6. EVENT PLANNERS
( 項目計劃表 )
- • Event Activity Plan and Planner Calendar
- • Transportation and Logistics
7. MANAGING EVENT DESIGN AND DECORATION
( 項目設計及場地佈置 )
- • Principles and Elements of Design
- • Design Guidelines
- • Career in Event Design and Decoration - job opportunities
8. PRINCIPLES OF EVENT AND FUNCTION MANAGEMENT
( 項目及活動管理之原則 )
- • Event Management Manual
- • Event Sponsorship, Entertainment and Production
9. FINANCIAL AND RISK MANAGEMENT
( 財務及風險管理 )
- • Financial and Risk Analysis
- • On Site Services, in particular, Contingency Services
- • Contingency Planning and Execution
10. GLOBAL EVENT MANAGEMENT - WITH EMPHASIS ON MAINLAND CHINA
( 全球性項目管理 - 中國市場的重要性 )
- • The Importance of Research
- • Understanding Local Culture
- • Satisfying Special Needs
- • The Importance of Equal Opportunities
- • Complying with the Law
- • Providing for Special Needs
