Course Information
(Total Tuition Fees
$187,200 – $196,560
(for Local students本地學生))
Course Overview
Programme Features
- Programme design closely meets market needs through an all-round curriculum guiding you to explore various business sectors
- Develops your leadership skills with an innovative mindset through different subjects
- A professional teaching team teaches you how to tackle real-world business issues
- Graduates have been highly competitive and employed by local and global organisations
- Articulation to local and overseas universities such as The Hong Kong Polytechnic University, The Chinese University of Hong Kong, and City University of Hong Kong
Future Prospects
Career Prospects
- Various positions in sales and marketing management, operations and supply chain management, and general management such as Business Development Manager, Senior Administrative Officer and Retail Manager
Further Study Opportunities
- Articulation to local and overseas universities such as The Hong Kong Polytechnic University, The Chinese University of Hong Kong, and City University of Hong Kong
What You’ll Learn
Programme Structure
Students are required to complete the following requirements with satisfactory results for an honours degree:
Foundation (for students from non-business-related disciplines only)Note 2
- Introduction to Business
Scheme Compulsory (all 6 subjects)
- Business Finance
- Applied Business Research
- Integrated Study (Business)
- Environment, Social and Governance Management
- Effective Professional Communication in English
- Business Communication in Chinese
Award-specific compulsory (all 6 subjects)
- Cross-Cultural Management
- Strategic Product Management
- China Business Management and Marketing
- Business and Relationship Marketing
- Information and Communications Technology in Business
- Business Law
Elective Subjects (any 5 subjects)
The subjects are grouped into different areas:
Accountancy
- Auditing and Assurance 2
- International Taxation
Convention and Event Management
- Exhibition Management
- e-Sports, Sports Tourism and Management
Finance
- Advanced Corporate Finance
- Derivative Markets
- Financial Regulations and Compliance
- Fixed Income Securities
General Business
- Marketing Management
- Personal Financial Planning Practice
Health Services Management
- Ethics and Legal Considerations in Health Care
- Public Health and Epidemiology
Hospitality Management
- Club Management
- Resort and Spa Management
- Wine and Spirit Studies
Human Resource Management
- Employee Engagement
- Employee Resourcing
International Business
- Contemporary Issues in International Business
- Managing Startups and Technology Ventures (IB)
Marketing
- Global Marketing
- International Management
- Luxury Marketing
- Place Branding and Marketing
- Professional Selling and Sales Management
- Services Marketing
- Social Media Marketing Strategy
Operations and Supply Chain Management
- Project Management
- Quality Management and Practices
Travel Industry Management
- Aviation Service Management
- Cruise Line Operations and Management
- Travel Agency Management
Others
- Artificial Intelligence and Data Analytics
- Business Practicum
- Entrepreneurial Marketing in Practice
- Fintech and Blockchain
- Innovation and Entrepreneurship
Skills covered in this course
Course Media
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