Course Information
Price
HKD 15,000
CEF Reimbursable
CEF Reimbursable
Course Level
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) 課程評核方式及比重： (1) 持續評核 (i) 習作1 (15%) (ii) 習作2 (15%) (iii) 期終筆試 (70%) (B) 課程修畢要求及可獲發還款項要求： (1) 學員須最少達到70% 出席率；及 (2) 須於各項評核中考獲共不少於50% 的得分。
Entry Requirement / 入學要求
(1) Hold a Higher Diploma or Associate Degree (QF Level 4); or (2) Attain Level 2 in five subjects (including English Language) in the HKDSEE or equivalent educational qualification (such as Diploma of Applied Education or Diploma Yi Jin) and have two years of working experience; or (3) Attain a pass in four subjects (including English Language) in HKCEE or equivalent educational qualification and have two years of working experience; or (4) Hold a Certificate (at QF Level 3) in Marketing, Business or a related subject and have five years of working experience
Instructor's Qualifications / 導師資歷
(1) 持有與數碼營銷相關的學士學位或更高學歷（相關學科例如工商管理學、經濟學、資訊科技等），宜持有由職業培訓機構發出的專業資歷證明，如 “Google Cert Educator”, “Certified Internet Marketing Practitioner”； (2) 具 3 年或以上與數碼營銷相關範疇的工作經驗；及 (3) 具 3 年或以上教授課程的經驗，其中以與數碼營銷策略相關為佳 *若講師持有相關的學士學位或更高學歷，但未能具備 3 年或以上教授課程的經驗，須具5 年或以上與數碼營銷相關範疇的工作經驗 **若講師持有相關的高級文憑或副學士學歷，須具最近 5 年或以上與數碼營銷相關範疇的工作經驗及 2 年或以上教授課程的經驗
QR Number / 資歷名冊登記號碼
21/001409/L4
QF Level / 資歷架構級別
4
CEF Registration Invalid From / 基金課程登記失效日期
01-JAN-26
(A) 課程評核方式及比重： (1) 持續評核 (i) 習作1 (15%) (ii) 習作2 (15%) (iii) 期終筆試 (70%) (B) 課程修畢要求及可獲發還款項要求： (1) 學員須最少達到70% 出席率；及 (2) 須於各項評核中考獲共不少於50% 的得分。
Entry Requirement / 入學要求
(1) Hold a Higher Diploma or Associate Degree (QF Level 4); or (2) Attain Level 2 in five subjects (including English Language) in the HKDSEE or equivalent educational qualification (such as Diploma of Applied Education or Diploma Yi Jin) and have two years of working experience; or (3) Attain a pass in four subjects (including English Language) in HKCEE or equivalent educational qualification and have two years of working experience; or (4) Hold a Certificate (at QF Level 3) in Marketing, Business or a related subject and have five years of working experience
Instructor's Qualifications / 導師資歷
(1) 持有與數碼營銷相關的學士學位或更高學歷（相關學科例如工商管理學、經濟學、資訊科技等），宜持有由職業培訓機構發出的專業資歷證明，如 “Google Cert Educator”, “Certified Internet Marketing Practitioner”； (2) 具 3 年或以上與數碼營銷相關範疇的工作經驗；及 (3) 具 3 年或以上教授課程的經驗，其中以與數碼營銷策略相關為佳 *若講師持有相關的學士學位或更高學歷，但未能具備 3 年或以上教授課程的經驗，須具5 年或以上與數碼營銷相關範疇的工作經驗 **若講師持有相關的高級文憑或副學士學歷，須具最近 5 年或以上與數碼營銷相關範疇的工作經驗及 2 年或以上教授課程的經驗
QR Number / 資歷名冊登記號碼
21/001409/L4
QF Level / 資歷架構級別
4
CEF Registration Invalid From / 基金課程登記失效日期
01-JAN-26
What You’ll Learn
(1) Performance Marketing Overview (3 hours) (2) E-shop Set-up and Development (1) (3 hours) (3) E-shop Set-up and Development (2) (3 hours) (4) E-shop Set-up and Development (3) (3 hours) (5) Google Shopping Ad and Development (1) (3 hours) (6) Google Shopping Ad and Development (2) (3 hours) (7) Facebook Product Catalog (1) (3 hours) (8) Facebook Product Catalog (2) (3 hours) (9) Google Analytics (GA) and Re-tracking Concept (1) (3 hours) (10) Google Analytics (GA) and Re-tracking Concept (2) (3 hours) (11) Examination (3 hours)
