Course Information
Price
HKD 17,220
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings:(1) Group project & presentation 40%(2) Individual project 30%(3) In class exercise 30%(B) Completion Requirements and CEF Reimbursement Requirements:(1) Overall passing mark: 50% (Passing grade: C-);(2) Attendance requirement: not less than 70%
Entry Requirement / 入學要求
(1) Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.(2) Language Proficiency Requirement: Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test); or an overall band score of 6.5 in IELTS.(3) Others: a) Relevant professional experience will be favourably considered. b) Applicants should submit a 500-word essay in English outlining the applicant’s academic interests and objectives, and a sample of publication or research paper written by the applicant if any.
Instructor's Qualifications / 導師資歷
PhD or Professionals working in the professional field related to the course the course instructor teaches (with at least Master's degree)
QR Number / 資歷名冊登記號碼
05/001499/6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
(A) Assessment Items and Their Weightings:(1) Group project & presentation 40%(2) Individual project 30%(3) In class exercise 30%(B) Completion Requirements and CEF Reimbursement Requirements:(1) Overall passing mark: 50% (Passing grade: C-);(2) Attendance requirement: not less than 70%
Entry Requirement / 入學要求
(1) Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.(2) Language Proficiency Requirement: Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test); or an overall band score of 6.5 in IELTS.(3) Others: a) Relevant professional experience will be favourably considered. b) Applicants should submit a 500-word essay in English outlining the applicant’s academic interests and objectives, and a sample of publication or research paper written by the applicant if any.
Instructor's Qualifications / 導師資歷
PhD or Professionals working in the professional field related to the course the course instructor teaches (with at least Master's degree)
QR Number / 資歷名冊登記號碼
05/001499/6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
What You’ll Learn
1. The communication campaign as a self-contained closed system (3 hours)2. Project management for communication campaigns (3 hours)3. Situation analysis: tools and approach (4 hours)4. Tactics in message development (3.5 hours)5. Tactics in creative presentation (3.5 hours)6. Tactics in publications (3.5 hours)7. Tactics in media relations (3.5 hours)8. Tactics in advertising (3.5 hours)9. Tactics in social media (3.5 hours)10. Tactics in managing contingency - crises (3.5 hours)11. Strategic approach to understanding stakeholders (3.5 hours)12. Ethics and values in communication campaign management (3.5 hours)13. Closure - launching the next campaign (3.5 hours)
