Course Information
Price
HKD 17,220
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings:(1) Applied Lab projects 30 %(2) Applied technology position paper 20 %(3) Group project and presentation 40 %(4) Participation 10 %(B) Completion Requirements and CEF Reimbursement Requirements:(1) Overall passing mark: 50% (Passing grade: C-);(2) Attendance requirement: not less than 70%
Entry Requirement / 入學要求
(1) Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.(2) Language Proficiency Requirement: Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test); or an overall band score of 6.5 in IELTS.(3) Others: a) Relevant professional experience will be favourably considered. b) Applicants should submit a 500-word essay in English outlining the applicant’s academic interests and objectives, and a sample of publication or research paper written by the applicant if any.
Instructor's Qualifications / 導師資歷
PhD or Professionals working in the professional field related to the course the course instructor teaches (with at least Master's degree)
QR Number / 資歷名冊登記號碼
05/001499/6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
(A) Assessment Items and Their Weightings:(1) Applied Lab projects 30 %(2) Applied technology position paper 20 %(3) Group project and presentation 40 %(4) Participation 10 %(B) Completion Requirements and CEF Reimbursement Requirements:(1) Overall passing mark: 50% (Passing grade: C-);(2) Attendance requirement: not less than 70%
Entry Requirement / 入學要求
(1) Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.(2) Language Proficiency Requirement: Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test); or an overall band score of 6.5 in IELTS.(3) Others: a) Relevant professional experience will be favourably considered. b) Applicants should submit a 500-word essay in English outlining the applicant’s academic interests and objectives, and a sample of publication or research paper written by the applicant if any.
Instructor's Qualifications / 導師資歷
PhD or Professionals working in the professional field related to the course the course instructor teaches (with at least Master's degree)
QR Number / 資歷名冊登記號碼
05/001499/6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
What You’ll Learn
1. Introduction (6 hours)1.1 Defining, comparing, and contrasting 'old' media and 'new' media (2 hours)1.2 The role of new media in a rapidly changing world (2 hours)1.3 The rapid spread of social media (2 hours)2. Theoretical approach to new media studies (6 hours)2.1 Recent developments in traditional media (2 hours)2.2 Cultural, social and commercial perspectives (2 hours)2.3 Media technology and social change (2 hours)3. The multimedia computer (8 hours)3.1 The significance of digital communication (2 hours)3.2 Basic functions and operations (2 hours)3.3 Specialized communication applications (2 hours)3.3.1 Journalism3.3.1.1 'Smart Newsrooms'3.3.1.2 Field Production3.3.2 Public Relations3.3.2.1 Corporate Information creation3.3.2.2 Corporate Information dissemination3.3.3 Animation & Entertainment3.3.3.1 Animation applications in television and film3.3.3.2 Animation applications and video games3.4 Virtual Reality (2 hours)3.4.1 VR applications (medicine, military, business, entertainment)3.4.2 VR systems, vendors, costs4. The Internet (10 hours)4.1 Introduction to networking, basic concepts (2 hours)4.2 The World Wide Web (2 hours)4.2.1 Browsers and HTML4.2.1.1 Software demonstration4.2.2 Dynamic content: audio, video, animation4.2.2.1 Software demonstration4.3 Social media networks (2 hours)4.3.1 Facebook and similar4.3.2 Twitter and similar4.4 Database function (2 hours)4.4.1 Using Search Engines4.4.2 Article searches, finding sources4.4.3 Using on-line databases4.4.4 Finding dynamic content (audio/video)4.5 Broadcast function (2 hours)4.5.1 Basic concepts of streaming media4.5.2 Internet video on-demand4.5.3 Live webcasting5. Satellites & telephony (5 hours)5.1 Basic concepts and operation of satellites (2.5 hours)5.1.1 Users of satellites5.1.2 Uses and applications of satellites5.2 Telephony (2.5 hours)5.2.1 Wired telephone networks5.2.2 Wireless telephone networks5.2.3 Uses and applications6. High Bandwidth Networks & Applications (5 hours)6.1 Internet-2 (2.5 hours)6.1.1 Basic concepts and history6.1.2 Operation and applications6.2 Videoconferencing (2.5 hours)6.2.1 Videoconferencing basics6.2.2 Systems and applications6.2.2.1 Education6.2.2.2 Business7. Policy Issues and new media (5 hours)7.1 Copyright and control (1 hour)7.2 Privacy and content concerns (2 hours)7.3 Future trends and emerging issues (2 hours)
