Course Information
Price
HKD 17,220
CEF Reimbursable
CEF Reimbursable
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings:(1) Group writing project 30%(2) Individual writing project 30%(3) In class exercises 40%(B) Completion Requirements and CEF Reimbursement Requirements:(1) Overall passing mark: 50% (Passing grade: C-);(2) Attendance requirement: not less than 70%
Entry Requirement / 入學要求
(1) Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.(2) Language Proficiency Requirement: Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test); or an overall band score of 6.5 in IELTS.(3) Others: a) Relevant professional experience will be favourably considered. b) Applicants should submit a 500-word essay in English outlining the applicant’s academic interests and objectives, and a sample of publication or research paper written by the applicant if any.
Instructor's Qualifications / 導師資歷
PhD or Professionals working in the professional field related to the course the course instructor teaches (with at least Master's degree)
QR Number / 資歷名冊登記號碼
05/001499/6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
(A) Assessment Items and Their Weightings:(1) Group writing project 30%(2) Individual writing project 30%(3) In class exercises 40%(B) Completion Requirements and CEF Reimbursement Requirements:(1) Overall passing mark: 50% (Passing grade: C-);(2) Attendance requirement: not less than 70%
Entry Requirement / 入學要求
(1) Applicants should possess a bachelor’s degree with honours from a recognised university or comparable institution.(2) Language Proficiency Requirement: Applicants whose first degree is obtained from an institution where the medium of instruction is not English should possess a minimum TOEFL score of 79 (internet-based test); or an overall band score of 6.5 in IELTS.(3) Others: a) Relevant professional experience will be favourably considered. b) Applicants should submit a 500-word essay in English outlining the applicant’s academic interests and objectives, and a sample of publication or research paper written by the applicant if any.
Instructor's Qualifications / 導師資歷
PhD or Professionals working in the professional field related to the course the course instructor teaches (with at least Master's degree)
QR Number / 資歷名冊登記號碼
05/001499/6
QF Level / 資歷架構級別
6
CEF Registration Invalid From / 基金課程登記失效日期
01-APR-27
What You’ll Learn
1. Frameworks for public relations (12 hours)1.1 Professional and historical outlooks (2 hours)1.2 Public relations and the writing process (2 hours)1.3 Backgrounders (2 hours)1.4 News releases: The most important writing tools (2 hours)1.5 Media lists: Targeting news for results (2 hours)1.6 Media relations: Ethical standards and consideration (2 hours)2. Graphics and the merger of word and image (12 hours)2.1 Technology and public relations writing (3 hours)2.2 Defining visual style (3 hours)2.3 Features, magazines and trade publications (3 hours)2.4 Brochures, newsletters and direct response (3 hours)3. Expanding public relations writing through technology (10 hours)3.1 Public speaking and presentation (3 hours)3.2 Advertising and public relations: Creating public service announcements (4 hours)3.3 Streaming media and broadcast models: Writing for web, radio and TV contexts (3 hours)4. Writing & strategic public relations management (11 hours)4.1 Planning the special event (4 hours)4.2 Style and structure: Decoding grammar, usage and stylebooks (3 hours)4.3 Crisis PR: Preparing and writing for the unexpected (4 hours)
