Course Information
Price
HKD 8,175
CEF Reimbursable
CEF Reimbursable
Course Level
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Class participation (10%) (2) Assignments (20%) (3) Projects (30%) (4) Learning Report (40%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) At least 50% passing marks in the overall assessment (2) At least 70% attendance
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications assessed by college/school
Instructor's Qualifications / 導師資歷
Master Degree Holder or Degree Holder with at least five years of work experience in communication, advertising, PR and/ or marketing field.
QR Number / 資歷名冊登記號碼
14/003065/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
27-NOV-27
(A) Assessment Items and Their Weightings: (1) Class participation (10%) (2) Assignments (20%) (3) Projects (30%) (4) Learning Report (40%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) At least 50% passing marks in the overall assessment (2) At least 70% attendance
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications assessed by college/school
Instructor's Qualifications / 導師資歷
Master Degree Holder or Degree Holder with at least five years of work experience in communication, advertising, PR and/ or marketing field.
QR Number / 資歷名冊登記號碼
14/003065/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
27-NOV-27
What You’ll Learn
1. Introduction and definitions (1 hour) 2. Classical approaches (2 hours) 3. Human relations approaches (2 hours) 4. Human resources approaches (2 hours) 5. Systems approaches (2 hours) 6. Cultural approaches (3 hours) 7. Critical and postmodern approaches (3 hours) 8. Socialization processes (3 hours) 9. Performance control processes (3 hours) 10. Decision-making processes (3 hours) 11. Stress and social support processes (3 hours) 12. Conflict management processes (3 hours) 13. External communication processes (3 hours) 14. Technological process (3 hours) 15. Diversity management processes (3 hours)
