課程資料
價錢
HKD 8,175
CEF可獲發還款項課程
CEF可獲發還款項課程
課程級別
學習模式
地點
-
10次瀏覽
課程簡介
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Class participation (10%) (2) Assignments (20%) (3) Projects (30%) (4) Learning Report (40%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) At least 50% passing marks in the overall assessment (2) At least 70% attendance
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications assessed by college/school
Instructor's Qualifications / 導師資歷
Master Degree Holder or Degree Holder with at least five years of work experience in communication, advertising, PR and/ or marketing field.
QR Number / 資歷名冊登記號碼
14/003065/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
27-NOV-27
(A) Assessment Items and Their Weightings: (1) Class participation (10%) (2) Assignments (20%) (3) Projects (30%) (4) Learning Report (40%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) At least 50% passing marks in the overall assessment (2) At least 70% attendance
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications assessed by college/school
Instructor's Qualifications / 導師資歷
Master Degree Holder or Degree Holder with at least five years of work experience in communication, advertising, PR and/ or marketing field.
QR Number / 資歷名冊登記號碼
14/003065/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
27-NOV-27
課程內容
1. Introduction and definitions (1 hour) 2. Classical approaches (2 hours) 3. Human relations approaches (2 hours) 4. Human resources approaches (2 hours) 5. Systems approaches (2 hours) 6. Cultural approaches (3 hours) 7. Critical and postmodern approaches (3 hours) 8. Socialization processes (3 hours) 9. Performance control processes (3 hours) 10. Decision-making processes (3 hours) 11. Stress and social support processes (3 hours) 12. Conflict management processes (3 hours) 13. External communication processes (3 hours) 14. Technological process (3 hours) 15. Diversity management processes (3 hours)
