Course Information
Price
HKD 8,175
CEF Reimbursable
CEF Reimbursable
Course Level
Study Mode
Location
-
Course Overview
Assessment Methods / 評核方式
(A) Assessment Items and Their Weightings: (1) Class Participation (20%) (2) A Research Proposal (10%) (3) SPSS Exercise (10%) (4) Research Report of the Group Project (20%) (5) Mid-term Quiz (15%) (6) Learning Report (25%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) At least 50% passing marks in the overall assessment (2) At least 70% attendance
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications assessed by college/school
Instructor's Qualifications / 導師資歷
Master Degree Holder or Degree Holder with at least five years of work experience in communication, advertising, PR and/ or marketing field.
QR Number / 資歷名冊登記號碼
14/003065/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
27-NOV-27
(A) Assessment Items and Their Weightings: (1) Class Participation (20%) (2) A Research Proposal (10%) (3) SPSS Exercise (10%) (4) Research Report of the Group Project (20%) (5) Mid-term Quiz (15%) (6) Learning Report (25%) (B) Completion Requirements and CEF Reimbursement Requirements: (1) At least 50% passing marks in the overall assessment (2) At least 70% attendance
Entry Requirement / 入學要求
1. Graduates of Associate Degree or Higher Diploma 2. Equivalent qualifications assessed by college/school
Instructor's Qualifications / 導師資歷
Master Degree Holder or Degree Holder with at least five years of work experience in communication, advertising, PR and/ or marketing field.
QR Number / 資歷名冊登記號碼
14/003065/L5
QF Level / 資歷架構級別
5
CEF Registration Invalid From / 基金課程登記失效日期
27-NOV-27
What You’ll Learn
1. Basic concepts of communication research (3 hours) 2. Theory-building and hypotheses (4 hours) 3. Reliability and validity (4 hours) 4. Resources and literature review (4 hours) 5. Research methodologies (6 hours) 6. Analysing quantitative and qualitative data (6 hours) 7. Writing the research report (6 hours) 8. Ethics of research (6 hours)
