Course Information
Schedules
- 17 May 2025 (Sat) - 13 Dec 2025 (Sat) 10:00 AM - 6:00 PM
Registration period
31 Mar 2025 (Mon) - 27 Apr 2025 (Sun)
Price
HKD 18,800
CEF Reimbursable
(HK$18,800 (Early Bird: HK$16,800; apply on or before 13 April 2025) [The maximum reimbursement for the CEF can reach HK$12,580, while students are required to pay only HK$4,220 (For details, please refer to the Section of CEF Reimbursement below)])
CEF Reimbursable
(HK$18,800 (Early Bird: HK$16,800; apply on or before 13 April 2025) [The maximum reimbursement for the CEF can reach HK$12,580, while students are required to pay only HK$4,220 (For details, please refer to the Section of CEF Reimbursement below)])
Course Level
Study Mode
Duration
84 Hour(s)
Language
Cantonese
Location
PolyU Main Campus / Hung Hom Bay Campus / West Kowloon Campus
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Course Overview
This course aims to impart a sophisticated understanding of digital and social media marketing concepts, specifically focusing on the integration of AI technologies. It seeks to equip students with the necessary skills to leverage AI strategies effectively for marketing management and decision-making.
What You’ll Learn
Intended Learning Outcomes
Upon satisfactory completion of the course, students are expected to be able:
- Critically evaluate and understand the integration of AI technologies in digital and social media marketing, acknowledging their potential impact on business strategies and consumer engagement.
- Develop comprehensive digital and social media marketing plans, leveraging AI tools for data analysis, campaign management, and customer interaction.
- Formulate and implement AI-powered marketing strategies to optimize business growth, ensuring their alignment with the overall business objectives.
- Utilize AI-driven analytics to measure and enhance the performance of digital and social media marketing campaigns, applying insights to optimize future marketing efforts.
- Integrate AI technologies to improve personalized marketing efforts, enhancing customer experiences across digital and social media platforms.
- Apply ethical considerations and data privacy regulations within the context of AI-powered digital and social media marketing, ensuring responsible and transparent marketing practices.
Skills covered in this course
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