Course Information
Schedules
- Anytime
Registration period
Year-round Recruitment
Price
-
Course Level
Study Mode
Duration
6 Month(s)
Language
English
Location
-
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Course Overview
What is Squared+?
Squared+ is an online digital marketing programme designed for marketers to enhance their skills and leverage the power of AI in their marketing strategies. It is a comprehensive CPD-accredited programme that equips participants with the knowledge and tools necessary to engage customers effectively, drive growth, and stay ahead in the dynamic marketing industry.
In addition, Squared+ also incorporates leadership principles into its curriculum, providing marketers with the skills and mindset to effectively lead marketing teams and drive successful campaigns in today's rapidly evolving business environment.
Squared+ career options
It’s time to fast-track your marketing career! The knowledge and skills gained from this course will help you to take a leading role in creating consumer-centric marketing campaigns that drive growth for your organisation.
What You’ll Learn
The programme is structured with five core learning modules, plus a Getting Started module and a final Group Project where you work on a real-life project in groups.
Over the six months, you will cover:
An online module and live class to set you up for success
Module 1: Embracing Change
Learn the importance of adapting to the evolving digital landscape and how to leverage digital tools and strategies for business growth.
- Week 1: Marketing transformation in the evolving digital landscape
- Week 2: Changes in technology and consumer behaviour
- Week 3: Marketing strategies for the digital age
- Week 4: Adopting digital-first behaviours
Module 2: Customer Centricity
Understand the significance of prioritising customer needs and learn strategies to create a customer-focused marketing approach.
- Week 1: Understanding the customer journey, target audience and moments that matter
- Week 2: How brand impacts the customer journey
- Week 3: Creating content for digital
- Week 4: Social engagement, influencers and Gen Z
Module 3: Digital Advertising Channels
Explore various online advertising platforms and channels to determine where to focus their efforts for effective results.
- Week 1: Mastering mobile – Strategies for mobile-first design, targeted advertising and innovative user experiences
- Week 2: Win with search – The power of organic and paid search, and innovations in search
- Week 3: Display and video advertising – Formats, strategies, trends and challenges
- Week 4: Programmatic and other advertising channels
Module 4: Data, Analysis, and Insight
Learn how to collect, analyse, and interpret data to gain valuable insights for informed decision-making in digital marketing.
- Week 1: Introduction to data and insights
- Week 2: Demystifying Google Analytics
- Week 3: Attribution – Models, challenges and decisions
- Week 4: Embracing a single customer view
Module 5: Generative Marketing Advantage
Explore the applications of artificial intelligence (AI) in digital marketing, particularly generative AI, and its use in copywriting and image creation.
- Week 1: Introduction to Generative AI for Marketing
- Week 2: Generative AI copywriting and foundations (featuring ChatGPT)
- Week 3: Generative AI design and graphics (featuring MidJourney)
- Week 4: Generative AI: The possiblities for today and tomorrow
Group Project
Showcase your new skills in a real-life group project and get feedback from marketing experts
