Course Information
Schedules
- 10 Jan 2026 (Sat) - 23 May 2026 (Sat) 10:00 AM - 6:00 PM
Registration period
3 Dec 2025 (Wed) - 9 Jan 2026 (Fri)
Price
HKD 18,800
CEF Reimbursable
(HK$18,800 (早鳥優惠:HK$16,800; 於 2025年12月10日 或之前報名))
CEF Reimbursable
(HK$18,800 (早鳥優惠:HK$16,800; 於 2025年12月10日 或之前報名))
Course Level
Study Mode
Duration
84 Hour(s)
Language
Cantonese
Location
PolyU Main Campus / Hung Hom Bay Campus / West Kowloon Campus
Certificate
- Available
- *The delivery and distribution of the certificate are subject to the policies and arrangements of the course provider.
Course Overview
This course aims to impart a sophisticated understanding of digital and social media marketing concepts, specifically focusing on the integration of AI technologies. It seeks to equip students with the necessary skills to leverage AI strategies effectively for marketing management and decision-making.
What You’ll Learn
Intended Learning Outcomes
Upon satisfactory completion of the course, students are expected to be able:
- Critically evaluate and understand the integration of AI technologies in digital and social media marketing, acknowledging their potential impact on business strategies and consumer engagement.
- Develop comprehensive digital and social media marketing plans, leveraging AI tools for data analysis, campaign management, and customer interaction.
- Formulate and implement AI-powered marketing strategies to optimize business growth, ensuring their alignment with the overall business objectives.
- Utilize AI-driven analytics to measure and enhance the performance of digital and social media marketing campaigns, applying insights to optimize future marketing efforts.
- Integrate AI technologies to improve personalized marketing efforts, enhancing customer experiences across digital and social media platforms.
- Apply ethical considerations and data privacy regulations within the context of AI-powered digital and social media marketing, ensuring responsible and transparent marketing practices.
