課程資料
時間表
- 2026年1月10日(週六) - 2026年5月23日(週六) 上午 10:00 - 下午 6:00
報名日期
2025年12月3日(週三) - 2026年1月9日(週五)
價錢
HKD 18,800
CEF可獲發還款項課程
(HK$18,800 (早鳥優惠:HK$16,800; 於 2025年12月10日 或之前報名))
CEF可獲發還款項課程
(HK$18,800 (早鳥優惠:HK$16,800; 於 2025年12月10日 或之前報名))
課程級別
學習模式
修業期
84 小時
教學語言
廣東話
地點
PolyU Main Campus / Hung Hom Bay Campus / West Kowloon Campus
證書
- 可獲發
- *證書的發放與分配，依課程提供者的政策及安排而定。
2次瀏覽
課程簡介
This course aims to impart a sophisticated understanding of digital and social media marketing concepts, specifically focusing on the integration of AI technologies. It seeks to equip students with the necessary skills to leverage AI strategies effectively for marketing management and decision-making.
課程內容
Intended Learning Outcomes
Upon satisfactory completion of the course, students are expected to be able:
- Critically evaluate and understand the integration of AI technologies in digital and social media marketing, acknowledging their potential impact on business strategies and consumer engagement.
- Develop comprehensive digital and social media marketing plans, leveraging AI tools for data analysis, campaign management, and customer interaction.
- Formulate and implement AI-powered marketing strategies to optimize business growth, ensuring their alignment with the overall business objectives.
- Utilize AI-driven analytics to measure and enhance the performance of digital and social media marketing campaigns, applying insights to optimize future marketing efforts.
- Integrate AI technologies to improve personalized marketing efforts, enhancing customer experiences across digital and social media platforms.
- Apply ethical considerations and data privacy regulations within the context of AI-powered digital and social media marketing, ensuring responsible and transparent marketing practices.
